IT is all about data. That's definitely true. But, what about people? I'm not talking of wealthy customers ready to get in line for a couple of days just to be the first silly dude owning the last gold plated smartphone model. This kind of people are well placed in the middle of the heart of our companies. That's the business, baby. The business! And there's nothing you can do about it. Nothing!
Sometimes it is sad to think that we spend so more time to assure five nines uptime in order to let someone update his/her status on facebook to let the whole world know of his/her new toy.
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